How to Improve Your AI Visibility Score: Action Plan

An AI visibility score below where you want it is not a judgment - it is a prioritised list of things to fix. Every category score can be improved with targeted action. Here is how to work through them systematically.

Improvement priority: work in order

GEO improvements are not all equal in impact or effort. The framework below organises improvements by impact and speed of effect. Complete Phase 1 before Phase 2, as technical barriers must be removed before content improvements can take effect.

Phase 1: Remove blockers (impact: critical, time: hours)

These fixes are binary - before you fix them, no other GEO work can have full effect.

• Unblock GPTBot, PerplexityBot and ClaudeBot in robots.txt
• Create and publish llms.txt at domain root
• Ensure all key pages return 200 status codes
• Verify core page content does not require JavaScript to load

Expected score impact: If your AI Citability score is currently below 50, completing Phase 1 alone can raise your overall score by 10 to 20 points.

Phase 2: Add structured citation hooks (impact: high, time: days)

• Add Organisation schema to homepage with name, URL, logo and sameAs profiles
• Add Article schema to all blog posts with named author, datePublished and dateModified
• Add FAQPage schema to any page with Q&A content
• Add Person schema to all author bio pages
• Add BreadcrumbList to all pages
• Validate all schema with Google Rich Results Test

Expected score impact: If your Structured Data score is below 50, completing Phase 2 can raise it by 20 to 40 points.

Phase 3: Optimise content structure (impact: medium-high, time: weeks)

• Audit your top 10 pages and rewrite openings so the answer is in the first paragraph
• Convert key headings to question format where not already
• Add explicit definitions for key terms
• Add FAQ sections to major content pages with FAQPage schema
• Ensure every article has a named author linked to a bio page
• Add publication dates and last-updated dates to all content

Phase 4: Build brand authority (impact: high, time: months)

• Audit and update all sameAs links in Organisation schema
• Ensure NAP consistency across key directories
• Publish one piece of original research or data
• Pitch one guest article or press placement in your industry
• Create or verify Wikidata entries for your brand
• Build an active review presence on 2 to 3 trusted platforms

Tracking improvement

Re-run your GEO audit after each phase. You should see measurable score improvements in the relevant categories. Combine score tracking with manual citation testing monthly to confirm that improving signals is translating into more frequent citations in actual AI answers.