GEO Audit Tool - Generative Engine Optimisation

Find out if AI can find you

Is your website visible to ChatGPT, Perplexity, Google AI Overviews and Claude? Get your free GEO score in under 60 seconds.

G ChatGPT
P Perplexity
A AI Overviews
C Claude

Free - no sign-up required. Full results in seconds.

68 /100

Developing - score breakdown

AI Citability
55
Brand Authority
72
E-E-A-T Content
80 🔒 Full Report
Technical Setup
90
Structured Data
30

How it works

Three steps to AI-search clarity

SearchScore analyses your site across six GEO categories and delivers an instant, actionable score.

1

Enter your URL

Paste any webpage or domain. No account needed for your free score.

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2

We audit 50+ signals

Our engine checks AI bot access, structured data, E-E-A-T signals, schema markup, brand authority and more.

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3

Get your GEO score

See your score out of 100, your tier label, and - with a full report - exactly where to focus first.

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4

Track & improve

Monthly Monitor customers get weekly re-audits and change alerts so you never slide backwards.

What we measure

Six categories. One score.

We audit the signals that actually determine whether AI engines cite your content.

🤖

AI Citability & Visibility

llms.txt file presence, AI bot access in robots.txt (GPTBot, ClaudeBot, PerplexityBot), structured citations and crawlability for generative engines.

25% weight
🏆

Brand Authority Signals

Wikipedia / Wikidata presence, consistent name-address-phone (NAP) data across the web, and social profile linking patterns.

20% weight
✍️

Content Quality & E-E-A-T

Author bios with credentials, bylines on articles, publication and update dates, and fact-check or source links.

20% weight
⚙️

Technical Foundations

HTTPS enforcement, page speed signals, canonical tag implementation and sitemap.xml availability.

15% weight
🗂️

Structured Data

Schema.org type coverage - Article, Person, Organisation, FAQPage and more. The vocabulary AI engines rely on to understand your content.

10% weight
📡

Platform Optimisation

OpenGraph tags, Twitter Cards, and canonical URL consistency - the metadata layer that shapes how your content is previewed and shared.

10% weight

Score tiers

Where do you stand?

Every site lands in one of five tiers. The goal is AI-Ready.

0 - 30
Invisible
AI engines cannot find or cite you
31 - 50
Weak
Rarely cited. Major gaps to fix
51 - 70
Developing
Some visibility. Room to improve
71 - 85
Strong
Regularly cited. Optimise further
86 - 100
AI-Ready
Top tier. AI engines love your site

Social proof

What our users say

★★★★★

"We ran SearchScore on our top 10 client sites and found that 8 of them were completely blocking AI bots. The audit paid for itself in the first week."

Head of SEO at a UK digital agency
Agency with 40+ clients
★★★★★

"I'd been doing SEO for 10 years and honestly had no idea GEO was a thing until I saw my score. Scored 28 out of 100 - a proper wake-up call."

Freelance SEO consultant
Works with B2B SaaS brands
★★★★★

"The structured data gap analysis alone was worth it. We went from Developing to Strong in six weeks by following the recommended fixes."

Head of Marketing at a B2B SaaS company
Series A startup, London

Pricing

Start free. Unlock the detail.

Your free score tells you where you stand. A full report tells you exactly what to do about it.

Free
£0
no credit card needed
Get your overall GEO score instantly. See your tier and which categories exist.
  • Overall score /100
  • Tier label
  • Category names visible
  • No sign-up required
Get Free Score
MOST POPULAR
Full Report
£97
one-off payment
The complete picture. Every gap explained, every fix prioritised.
  • Everything in Free
  • Full category breakdown
  • Actionable fix list by priority
  • Downloadable PDF report
  • Issue-by-issue explanation
Buy Full Report - £97
Monthly Monitor
£49
per month, cancel anytime
Stay ahead of AI algorithm shifts with weekly re-audits and change alerts.
  • Everything in Full Report
  • Weekly automated re-audits
  • Score change alerts
  • Progress tracking over time
Start Monthly Monitor
Agency Pro
£199
per month, cancel anytime
Run GEO audits for all your clients under one roof with white-label output.
  • Unlimited client audits
  • White-label PDF reports
  • Client dashboard access
  • Bulk URL auditing
  • Priority support
Learn About Agency Pro

For Agencies

Add GEO auditing to your service stack

Agency Pro turns SearchScore into a client-facing tool with your branding. Deliver new value without extra headcount.

📊

Client dashboard

All your client sites in one view. See who's AI-Ready and who's Invisible at a glance.

🏷️

White-label PDF reports

Export branded reports with your logo and agency colours. Send straight to clients without re-formatting.

🔄

Unlimited audits

No per-URL limits. Audit every client site as often as you like. Weekly monitoring included.

⚡

Bulk URL upload

Drop in a list of URLs and run 50 audits in parallel. Perfect for onboarding new clients fast.

Start Agency Pro - £199/mo
Your Agency Dashboard Agency Pro
client-alpha.co.uk 32 - Weak
shopbravo.com 61 - Developing
charlieservices.io 78 - Strong
deltagroup.co.uk 24 - Invisible
echo-media.com 58 - Developing
5 of 23 sites shown - all AI-Invisible clients flagged

Questions

Frequently asked questions

GEO is the practice of optimising your website so it is cited, quoted and recommended by AI-powered search engines such as ChatGPT, Perplexity, Google AI Overviews and Claude. Unlike traditional SEO (which targets ten blue links), GEO focuses on the signals that large language models use when deciding which sources to trust and reference in their answers.
Completely free. You enter a URL, we analyse it, and you get your overall GEO score out of 100 with your tier label. No email required, no credit card, no trial period. The free score is permanently free. We make our money when you want the full category breakdown and actionable fix list - that's the paid report.
We audit six categories - AI Citability, Brand Authority, Content Quality and E-E-A-T, Technical Foundations, Structured Data, and Platform Optimisation. Each category scores 0-100 and carries a different weight in the final score (25%, 20%, 20%, 15%, 10%, 10%). We check over 50 individual signals including llms.txt presence, robots.txt AI bot rules, schema markup, OpenGraph tags, author bios and Wikipedia presence.
Most audits complete in under 30 seconds. Complex sites with many redirects or slow servers may take up to 60 seconds. We cache results for 24 hours so if you run the same URL twice in a day the second result is instant.
Traditional SEO targets ranking positions in keyword-based search results. GEO targets inclusion in AI-generated answers. The signals overlap but are not identical - for example, GEO places heavy emphasis on structured data schema, explicit AI bot permissions, llms.txt files, E-E-A-T author signals and Wikipedia presence, which matter far less in traditional SEO.
Yes. SearchScore audits any publicly accessible website - B2B SaaS, ecommerce, publishers, service businesses, agencies, blogs. The scoring categories are weighted to reflect the signals that matter for AI citability regardless of industry. If your site is behind a login wall or blocks all bots, some checks will score lower by default.
Yes - white-label PDF reports are included in Agency Pro (£199/month). You can add your agency logo and brand colours to every report. Clients receive a professional document with no SearchScore branding unless you choose to include it.

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