SearchScore

Terms of Service

Last updated: 9 August 2026

1. Who we are

2. What SearchScore does

SearchScore analyses publicly accessible websites and produces an AI visibility score based on signals that influence how AI search engines (such as ChatGPT, Perplexity, Claude and Google AI Overviews) discover and cite web content.

Our scores are indicative, not definitive. AI search engine behaviour changes frequently and no tool can guarantee a specific outcome in AI-generated responses.

3. Acceptable use

You may use SearchScore to:

• Audit websites you own or have permission to analyse
• Understand AI visibility signals for educational purposes
• Generate reports for your clients (Agency tier)

You must not:

• Audit websites without authorisation from the owner
• Attempt to reverse-engineer, scrape, or systematically extract our scoring data
• Use the service for any unlawful purpose
• Abuse our free tier or circumvent rate limits
• Resell our reports or audits without our written permission

4. Paid plans and billing

Free audit - no payment, no account. The prioritised fix list is released on providing an email address.

Tracker Starter (£20/month) - recurring subscription, cancel any time. Includes a 14-day free trial; a payment method is required to start the trial and the first charge is taken at the end of it unless you cancel. Access continues until the end of the current billing period.

Tracker Pro (£79/month) - recurring subscription, cancel any time. Access continues until the end of the current billing period.

Tracker Scale (£199/month) - recurring subscription, cancel any time. Access continues until the end of the current billing period.

Tracker Enterprise (£499/month) - recurring subscription, cancel any time. Each weekly scan asks 100 questions three times each across our six AI engines (ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek). The Watchlist and Rival Intelligence add-ons are included at no extra charge rather than billed separately. You are given a named point of contact who replies to email within one working day, and an onboarding call at the start of the subscription. Access continues until the end of the current billing period.

Visibility Foundations (£950) - one-off engagement, fixed price against a written checklist, delivered within 15 working days.

Visibility Blueprint (from £1,500) - one-off engagement, delivered within 20 working days. Scope and final price confirmed in writing after a discovery call. Covered by the score-improvement guarantee in section 5.

Growth Service (from £750/month) - recurring engagement with a three-month minimum term, then rolling with 30 days' notice. Scope and final price confirmed in writing after a discovery call.

Annual billing. Every Tracker tier can be paid annually instead of monthly. An annual subscription is charged for ten months and runs for twelve, taken as a single payment in advance. You may cancel an annual subscription at any time and access continues to the end of the twelve-month period; annual payments are not refunded in part.

Subscription payments are processed by Stripe. Engagement fees may be invoiced directly. Prices are in GBP; other currencies shown on the site are indicative conversions. Prices include VAT where applicable.

5. Refunds and the score-improvement guarantee

The score-improvement guarantee applies to the AI Visibility Audit. If your GEO, SEO and CRO scores have not all improved within 30 days of the engagement starting, we continue working at no further cost until all three have improved.

The guarantee operates on these terms:

• Measurement. All three scores are taken from a SearchScore audit of the same domain, recorded on day 0 before any work begins and again on day 30. Those two audits are the sole measure.
• Your part. You provide the access we need to deploy the agreed changes, and you approve or reject recommended changes within five working days of being asked. Time spent waiting on access or approval does not count towards the 30 days.
• What is excluded. A domain migration, a site rebuild or redesign by anyone other than us, or the removal of changes we have already deployed. If any of these occur, the guarantee ends and we will tell you in writing at the time.
• What it is not. The guarantee covers movement in the three SearchScore scores. It is not a guarantee of citations, rankings, traffic, enquiries or revenue, which depend on factors outside our control (see section 7).

For subscriptions, you may cancel at any time. No refunds are issued for partial billing periods. If you believe you have been charged in error, contact us within 14 days at hello@searchscore.io.

6. Intellectual property

The SearchScore scoring methodology, software, brand, and all content on searchscore.io is owned by Product Specialists LTD. You may not reproduce, distribute, or create derivative works without written permission.

Reports and audits we produce for you are licensed for your own use. You may not resell them without our written permission.

7. Accuracy and disclaimers

SearchScore analyses publicly available signals. We cannot account for:

• Content behind logins or paywalls
• Changes made to AI search engine algorithms after a scan
• Factors outside the 250+ signals we currently measure

Our scores are provided "as is" for informational purposes. We make no guarantee that improving your SearchScore will result in increased citations in AI-generated responses.

8. Limitation of liability

To the fullest extent permitted by law, Product Specialists LTD shall not be liable for any indirect, incidental, or consequential damages arising from use of SearchScore, including loss of revenue, loss of data, or business interruption.

Our total liability for any claim shall not exceed the amount you paid us in the 3 months preceding the claim.

9. Data and privacy

Our use of your personal data is governed by our Privacy Policy, which forms part of these terms.

10. Third-party services

SearchScore integrates with third-party services including Stripe (payments) and Brevo (email). Your use of those services is subject to their own terms of service.

11. Changes to terms

We may update these terms from time to time. Continued use of SearchScore after changes constitutes your acceptance. We will notify subscribers of material changes by email.

12. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

For any queries about these terms: hello@searchscore.io