Guides

Guides across AI search, SEO and conversion.

Research, strategies and how-tos to get your website cited by ChatGPT, Perplexity and Google AI Overviews, rank higher in search, and convert more visitors.

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The fundamentals
🌐

What is GEO (generative engine optimisation)? The complete guide

GEO is the practice of optimising your website to appear in AI-generated answers. What it is, why it matters and how it differs from traditional SEO.

PillarBeginner friendly
GuideGenerative engine optimisation: the full playbook GuideGEO glossary: key terms in generative engine optimisation explained Guidegeo vs seo: What is actually different? GuideHow chatgpt decides which websites to cite GuideHow Claude decides which websites to cite GuideHow Gemini decides which websites to cite GuideHow Google AI Overviews choose their sources GuideHow perplexity ai finds and references websites GuideHow Perplexity decides which sources to cite GuideWhat are ai citation signals? the complete guide GuideWhat is llms.txt and why does it matter?
Technical fixes
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Technical GEO: How to optimise your website for AI search

The technical changes that make the biggest difference to AI search visibility: robots.txt, llms.txt, structured data and schema markup in one guide.

PillarTechnical
GuideAI bot permissions in robots.txt: The complete guide GuideGEO technical audit checklist: 25 items to check GuideHow to create an llms.txt file: Step-by-step guide GuideOn-Page structure types AI search engines rely on GuideSchema markup for AI citation: Which types matter most
Content strategy
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Content strategy for AI search: how to write content AI engines cite

How to structure, write and position your content so AI engines like ChatGPT, Perplexity and Google AI Overviews treat your website as an authoritative source worth citing.

PillarContent
GuideAuthor bios that help AI citation: what to include GuideBrand authority signals for AI search: how to build them GuideDigital PR for GEO: earning the mentions that make AI engines cite you GuideEEAT signals and AI search visibility GuideHow to become a cited source in AI search answers GuideHow to write content that AI search engines cite GuideReddit as an AI citation source: why engines trust it and how brands should respond
Answer-first content
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The answer-first content method for AI citation

The answer-first content method: how to structure headings, opening paragraphs and FAQ schema so AI search engines extract and cite your content over competitors.

PillarContent
GuideAnswer-first paragraphs: how to write opening lines that AI engines cite GuideFAQ schema for AI citation: FAQPage vs QAPage explained GuideQuestion headings for AI citation: H2s and H3s that AI engines love
By business type
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GEO by business type: AI search visibility for every industry

Industry-specific GEO strategies for SaaS, ecommerce, B2B, agencies and publishers. Find the AI search optimisation approach that fits your business type.

PillarIndustry
GuideAI search for local businesses: how ChatGPT and Gemini pick local providers GuideGEO for B2B businesses: how to win AI search citations GuideGEO for digital agencies: a new service and better visibility GuideGEO for ecommerce: get your products cited in AI search GuideGEO for publishers and media: get your journalism cited by AI GuideGEO for SaaS companies: the complete guide
LinkedIn and social
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LinkedIn Is Now the #2 Most Cited Domain by AI: The Complete Guide

LinkedIn is now the #2 most cited domain by AI systems. Learn how to optimise your LinkedIn content for AI citations and dominate the new AI search landscape.

PillarSocial
GuideHow to Know If AI Is Citing Your LinkedIn GuideHow to Write LinkedIn Posts AI Actually Cites GuideLinkedIn for SEO: Building an AI Reference Library GuideThe Company Page Strategy for AI Citations GuideWhy LinkedIn Posts Get Cited by AI (While Most Content Gets Ignored)
Measuring results
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How to measure and track your GEO performance

How to know if your AI search visibility is improving. Tools, metrics, benchmarks and how to report GEO performance to clients and stakeholders.

PillarAnalytics
GuideGEO reporting for agency clients: what to include GuideHow to improve your AI visibility readiness score: action plan GuideHow to measure AI search visibility: tools and methods GuideHow to run a GEO audit: step-by-step GuideHow to track ChatGPT and AI traffic in Google Analytics 4, step by step GuideWhat is a GEO score? How AI search visibility is measured
Monitoring and ongoing strategy
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AI Visibility Doesn't Stay Fixed.Neither Should Your Strategy.

Why AI search visibility changes constantly - and how to stay ahead. Guides on visibility drift, competitor monitoring, and ongoing GEO strategy.

PillarMonitoring
GuideAI visibility drift: why sites lose AI search rankings without changing anything GuideChatGPT says wrong things about my business: how to fix incorrect AI information GuideGoogle AI Overviews update history: what changed and what it means for your visibility GuideHow AI models learn to cite new sources - and drop old ones GuideHow to track brand mentions in ChatGPT GuideWhy a one-time GEO audit is not enough (and what to do instead) GuideWhy your AI search visibility score changes every week GuideYour competitor just improved their GEO score - would you know?
AI search tracking
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AI search tracker

An AI search tracker monitors when ChatGPT, Perplexity, Gemini, and Copilot start or stop recommending your brand. Here's how it works and how to set up alerts.

PillarTracking
GuideAI citation monitoring: track every time AI mentions your brand GuideAI search rank checker GuideCitation sentiment: when being mentioned isn't enough
AI visibility strategy
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AI visibility strategy: the complete guide to being found, cited and chosen by AI

The definitive guide to AI visibility strategy. Five phases - audit, diagnose, fix, maintain and assert authority - backed by data from 850,000+ website audits.

PillarStrategy
GuideAgentic search: how AI agents choose your competitor over you GuideAI visibility decay: why your rankings drop even when you stop changing GuideChatGPT shopping visibility: how to get your products recommended GuideHow AI decides which brands to recommend GuideHow to audit your site for AI search visibility (and why most brands fail) GuideHow to optimise your content for AI retrieval GuideThe 90-day GEO roadmap: how to actually get cited by AI GuideThe agentic internet: why AI visibility is now business infrastructure GuideWhy your brand does not show up in AI answers (and how to fix it)
How AI search visibility works
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How AI search visibility works (and why most websites are invisible)

AI search engines like ChatGPT and Perplexity cite sources differently to Google. Learn how AI citation behaviour works, what signals matter, and how to check your visibility with a free audit your visibility.

PillarEssential
GuideAI citations vs Google rankings: why ranking first on Google does not mean AI will cite you GuideHow AI knowledge graphs decide whether your brand exists (And what to do if you are missing) GuideHow AI retrieval works: what happens between your website and a ChatGPT answer GuideWhat AI engines actually evaluate when deciding whether to cite your site GuideWikipedia and Wikidata for AI visibility: entity building, with a worked example
AI search rankings
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How to rank in AI search results

Ranking in AI search means getting cited by ChatGPT, Perplexity, Gemini and Google AI. Here is how to do it - step by step, no fluff.

PillarEssential
GuideClaude SEO: how to optimise your site for Claude in 2026 GuideGoogle AI Overviews: the complete guide GuideHow to appear in Google AI Overviews (step by step) GuideHow to get your brand cited in Google Gemini Answers GuidePerplexity SEO: how to optimise your site for Perplexity in 2026
Plain English
💬

Can AI search engines find your business?

A no-jargon guide to AI search for business owners. What ChatGPT search means for your business, whether your site shows up, and what you can do about it.

PillarNon-technical
Guide5 things blocking AI search engines from finding your business GuideCan ChatGPT Find Your Business? GuideIs your website AI-ready? A plain English checklist GuideThe best AI visibility tools in 2026: what to look for (and what to avoid) GuideWhat Is ChatGPT Search and How Does It Work? GuideWhy your site isn't showing in AI Overviews (and how to fix it) GuideWhy your website isn't cited in Perplexity (and how to fix it) GuideWhy your website isn't showing up in Claude (and how to fix it) GuideWhy your website isn't showing up in Gemini (and how to fix it) GuideWhy your website might be invisible to AI search engines
Founder insights
🧠

Founder insights

Data-driven analysis and founder perspective on AI search visibility, GEO and the future of search. Backed by 850,000+ website audits.

PillarOpinion
GuideIs SEO becoming obsolete with ChatGPT? No - and here is why GuideWhy every major AI company is desperately hiring SEO experts in 2026
Search visibility
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Search visibility tools: measure and improve your brand's findability

Complete guide to search visibility tools. Compare checkers, scores, and methods for tracking your brand across Google and AI answer engines.

PillarTools
GuideGoogle visibility score GuideHow to check your Claude visibility (free tool) GuideHow to check your Gemini visibility (free tool) GuideHow to check your Perplexity visibility (free tool) GuideSearch engine visibility checker: How to check yours in 60 seconds GuideSearch visibility checkers compared
More AI search guides
GuideAI search statistics UK 2026: how British consumers use AI search GuideAI Search vs SEO GuideAI visibility for UK businesses: what changes vs the US market GuideAI Visibility Readiness Score: What It Is, How It's Calculated, and How to Improve It GuideBest AI visibility tools (2026) GuideChatGPT SEO: how to optimise your site for ChatGPT search in 2026 GuideChoosing a GEO consultancy in London: 7 things to check GuideDeepSeek SEO: how to get your business cited by DeepSeek in 2026 GuideGEO vs AEO vs AIO: What the AI Search Terms Actually Mean GuideGoogle Validated the Fundamentals for AI Search. We Already Check Them All. GuideGrok SEO: how to get your business cited by Grok in 2026 GuideHow DeepSeek cites sources: trained memory, live search, and what gets named GuideHow Grok cites sources: the X layer, the web layer, and what gets quoted GuideHow to Check if ChatGPT Can Find Your Website (Free Tool) GuideHow to check if DeepSeek can find your website (free tool) GuideHow to check if Grok can find your website (free tool) GuideHow to Get Your Company on ChatGPT: A Practical Guide GuideHow to rank in ChatGPT Search GuideHow to track Perplexity rankings: A practical guide Guidellms.txt Examples: What Good Files Look Like (and What to Avoid) GuideMicrosoft Copilot visibility: how Copilot finds websites, and how to improve your odds GuideThe 6 Google SEO Tools Everyone Uses - And the One Thing They All Miss GuideWhat is AEO (answer engine optimisation)? Definition and guide GuideWhy your website is not showing up in DeepSeek (and how to fix it) GuideWhy your website is not showing up in Grok (and how to fix it) GuideYour Click Signals Are Now Your AI Citation Signals
Core resources
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What is SearchScore?

What the AI visibility score measures and how it works.
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Our Methodology

How we calculate your AI visibility score.
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AI Visibility Readiness Score

What it is and how to improve it.
🚀

AI Search SEO

Optimise for ChatGPT, Perplexity & Claude.
🏆

AI Search Ranking

How AI engines rank and cite websites.
🔧

AI Visibility Checker

Test your site on every major AI engine, free.
🌱

SEO guides are coming

We're building comprehensive SEO guides covering technical SEO, content optimisation, link building and more. Watch this space.

Coming soon
Conversion Optimisation
📈

Why Your Website Isn't Converting (And How to Fix It)

Your website gets visitors but few enquiries. Here's why sites fail to convert, the six areas that fix it, and how to check yours with a free Conversion Score.

PillarBeginner friendly
GuideForms and Calls to Action That Get More Enquiries GuideWebsite Messaging and Positioning That Convert GuideWebsite Navigation and UX That Converts GuideWebsite Trust Signals That Win Customers GuideWhat Belongs Above the Fold on Your Website

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Sources & further reading