GEO Technical Audit Checklist: 25 Items to Check

Use this checklist to audit your website's technical GEO health. These 25 items cover every technical signal that affects whether AI search engines can access, understand and cite your content.

AI Crawler Access (check these first)

• ☐ GPTBot not blocked - confirm yoursite.com/robots.txt does not disallow GPTBot
• ☐ PerplexityBot not blocked - same check for PerplexityBot
• ☐ ClaudeBot not blocked - same check for ClaudeBot
• ☐ No blanket disallow - no User-agent: * / Disallow: / rule blocking all bots
• ☐ Key pages not blocked - your most important content pages are accessible to all crawlers

llms.txt

• ☐ llms.txt exists - file is accessible at yoursite.com/llms.txt
• ☐ Accurate description - the one-line description accurately describes your site
• ☐ Key pages listed - your 5 to 10 most important pages are listed with descriptions
• ☐ Topics covered - key topic areas are listed clearly
• ☐ Contact information - contact details or URL included

Schema Markup

• ☐ Organisation schema on homepage - with name, URL, logo and sameAs profiles
• ☐ Article schema on all posts - with author, datePublished, dateModified
• ☐ FAQPage schema where applicable - on any page with Q&A content
• ☐ Person schema on author pages - with credentials and professional profiles
• ☐ BreadcrumbList on all pages - reflecting correct site hierarchy
• ☐ Schema validates cleanly - no errors in Google Rich Results Test
• ☐ JSON-LD format used - not microdata or RDFa

Content Structure

• ☐ H1 on every page - one H1 per page, accurately describing content
• ☐ Logical heading hierarchy - H1 > H2 > H3, no skipped levels
• ☐ Core answer in first paragraph - key point stated immediately, not buried
• ☐ Alt text on all images - descriptive labels, not empty or keyword-stuffed

Technical Foundations

• ☐ HTTPS on entire site - no mixed content warnings
• ☐ Canonical tags on all pages - preventing duplicate content issues
• ☐ XML sitemap submitted - all important pages included and submitted to Search Console
• ☐ Core content not JavaScript-dependent - main content loads in HTML, not only via JS