AI systems like ChatGPT, Perplexity, and Google AI Overviews are changing how people find information. Run a free AI SEO audit and find out if they can see – and cite – your website.
No account required. Results in under 90 seconds.
The Basics
Traditional SEO and AI SEO are not the same thing. An AI SEO audit checks a completely different set of signals – the ones that determine whether AI systems choose to surface and reference your website.
Search is fundamentally shifting. Millions of users now get answers from AI assistants rather than clicking through a list of blue links. ChatGPT, Perplexity, Gemini, and Google AI Overviews synthesise information from across the web and present it directly – with citations to the sources they trust most.
If your website is not structured, credible, and authoritative in the ways AI systems expect, you will not be cited. You will be invisible – even if you rank on page one of Google today.
An AI SEO audit analyses the specific factors that influence whether AI systems can extract, understand, and confidently reference your content. It goes beyond keywords and backlinks to assess content structure, brand authority, expertise signals, structured data, and platform presence.
SearchScore was built specifically for this new reality. It evaluates your website across six weighted categories and returns a score from 0 to 100, giving you a clear, actionable picture of your AI visibility.
The Six Categories
SearchScore scores your website across six weighted categories. Each reflects a distinct dimension of AI visibility – from how well AI can read your content to how much authority your brand carries across the web.
The highest-weighted category. Assesses whether your content is structured in a way that AI systems can easily read, extract, and reference in their responses.
Measures your brand's digital footprint and how widely you are mentioned across reputable, AI-indexed sources on the web.
Evaluates whether your site demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness – signals AI systems rely on to determine citation worthiness.
Checks the technical health of your site – ensuring it loads fast, is crawlable, and does not block AI bots from accessing your content.
Assesses your use of schema markup – the machine-readable signals that help AI systems understand who you are, what you do, and why you are relevant.
Checks your presence on the professional and content platforms that AI systems frequently reference when building their knowledge of a brand or expert.
Common Findings
Most websites have at least two or three of these issues. They are fixable – but only once you know they exist.
Many sites inadvertently block GPTBot, PerplexityBot, and other AI user agents in their robots.txt, making them completely invisible to the systems that power AI search.
Without schema markup, AI systems have no reliable way to confirm who you are, what your business does, or why your content is trustworthy. Missing schema is one of the most common critical issues.
Long walls of text, JavaScript-rendered pages, and poor heading structure mean AI systems cannot cleanly extract your answers – even if the information is there.
Content without clear authorship fails E-E-A-T signals. AI systems prefer to cite sources where a real, credentialled person is identifiable – not anonymous company content.
If your brand exists only on your own website, AI systems have no way to corroborate your credibility. Mentions across third-party sources are a core trust signal.
AI systems index content from LinkedIn, YouTube, Reddit, and GitHub extensively. Brands absent from these platforms miss a significant source of AI-accessible authority signals.
Your Results
Your audit report is not just a score. It is a prioritised breakdown of exactly what is working, what is not, and what to fix first.
A single score from 0 to 100 reflecting your website's total AI search readiness, calculated across all six categories.
Individual scores for each of the six categories, so you can see exactly where you are strong and where the gaps are.
Your tier rating – from Invisible through to AI-Ready – gives you immediate context for where your site sits in the landscape.
A clear list of the exact problems identified during your audit, categorised by type and weighted by impact.
Prioritised, actionable improvements you can implement quickly to move the needle on your AI visibility score.
Track your progress over time by re-running your audit after making improvements. Results are cached for 24 hours.
| Tier | Score Range | What It Means |
|---|---|---|
| Invisible | 0 – 29 | AI systems cannot reliably find or cite your website. Significant foundational work needed. |
| Weak | 30 – 49 | Occasionally discoverable but inconsistently cited. Multiple critical gaps to address. |
| Developing | 50 – 64 | Some positive signals, but key areas are holding you back from regular AI citation. |
| Strong | 65 – 79 | Good AI visibility with room to optimise. Likely being cited in some relevant queries. |
| AI-Ready | 80 – 100 | Excellent AI visibility signals. Well-positioned to be cited across a broad range of queries. |
Getting Started
Three steps. Under 90 seconds. No account, no credit card, no barriers.
Go to SearchScore.io and paste your website URL into the audit tool on the homepage. Any publicly accessible URL works – your homepage, a landing page, or a specific blog post.
SearchScore analyses your page across all six AI visibility categories simultaneously. The engine checks content structure, technical signals, schema markup, brand presence, and platform signals. Results arrive in 60 to 90 seconds.
Your full report appears immediately – overall score, tier, category breakdown, specific issues found, and prioritised quick wins. No email required, no waiting. Start implementing your recommendations right away.
After Your Audit
Your SearchScore report gives you everything you need to build a clear improvement roadmap. Here is how to use it effectively.
Start with AI Citability (25%) and Brand Authority (20%) – the two highest-weighted categories. Improvements here have the largest impact on your overall score. Address Technical Foundation issues second, as they can prevent AI systems from crawling your site at all.
Your report includes a list of quick wins – high-impact, low-effort changes. These typically include adding schema markup, fixing robots.txt rules, restructuring heading hierarchies, and adding author information. Implement these before tackling longer-term authority-building work.
Third-party mentions, media coverage, and platform presence are longer-term investments. Start by claiming and completing your LinkedIn company page, creating a Google Business Profile, and identifying two or three relevant publications where you could contribute content or earn coverage.
Once you have made improvements, return to SearchScore.io and run a fresh audit. Track how your score changes across each category. AI visibility improvements take time to propagate – particularly authority signals – so audit monthly as you build momentum.
See how your AI visibility score compares to others in your industry on the SearchScore Leaderboard. Understanding where you sit relative to competitors helps you set realistic targets and identify the gap you need to close.
Common Questions
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