SearchScore Blog - GEO & AI Search Visibility Insights

Pillar 1 — The fundamentals

What is GEO (Generative Engine Optimisation)?

The complete guide to AI search visibility - what it is, why it matters, and how it differs from traditional SEO.

ClusterHow ChatGPT decides which websites to cite ClusterWhat is llms.txt and why does it matter? ClusterGEO vs SEO: what is actually different? ClusterHow Perplexity finds and references websites ClusterWhat are AI citation signals?

Pillar 2 — Technical fixes

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Technical GEO: How to Optimise Your Site for AI Search

The technical changes that make the biggest difference to your AI search visibility - from robots.txt to structured data.

PillarTechnical

ClusterHow to create an llms.txt file (step by step) ClusterAI bot permissions in robots.txt ClusterSchema markup for AI citation ClusterStructured data types AI engines rely on ClusterGEO technical audit checklist

Pillar 3 — Content strategy

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Content Strategy for AI Search: How to Write Content AI Engines Cite

How to structure, write and present content so that AI models treat your website as an authoritative source worth citing.

PillarContent

ClusterHow to write content that AI engines cite ClusterE-E-A-T signals and AI search visibility ClusterAuthor bios that help AI citation ClusterBrand authority signals for AI search ClusterHow to become a cited source in AI answers

Pillar 4 — By business type

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GEO by Business Type: Industry-Specific AI Search Visibility Guides

Tailored GEO strategies for SaaS, ecommerce, agencies, B2B businesses and publishers.

PillarIndustry

ClusterGEO for SaaS companies ClusterGEO for ecommerce brands ClusterGEO for B2B businesses ClusterGEO for digital agencies ClusterGEO for publishers and media

Pillar 5 — Measuring results

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How to Measure and Track Your GEO Performance

How to know if your AI search visibility is improving - tools, metrics, and how to report GEO progress to clients.

PillarAnalytics

ClusterHow to measure AI search visibility ClusterHow to run a GEO audit ClusterWhat does a GEO score mean? ClusterHow to improve your AI visibility score ClusterGEO reporting for agency clients

Pillar 6 — Plain English

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Can AI Search Engines Find Your Business? A Plain English Guide

No jargon. No technical knowledge required. Just a clear explanation of what AI search means for your business and what you can do about it.

PillarNon-technical

ClusterCan ChatGPT find your business? ClusterWhy your website might be invisible to AI ClusterIs your website AI-ready? A simple checklist ClusterWhat is ChatGPT search and how does it work? Cluster5 things blocking AI from finding your business

Core Resources

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What is SearchScore?

Learn what the AI visibility score measures and how it works.

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Our Methodology

How we calculate your AI visibility score.

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AI Visibility Score

What it is and how to improve it.

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AI Search SEO

Optimise for ChatGPT, Perplexity & Claude.

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AI Search Ranking

How AI engines rank and cite websites.

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AI Search Optimisation

Complete guide to getting cited by AI.

GEO & AI Search Insights