AI Search SEO
Optimise your website for the AI search revolution
What is AI Search SEO?
AI search SEO is the practice of optimising your website to be discovered, understood, and cited by AI-powered search engines like ChatGPT, Perplexity, Claude, and Google's AI features. While traditional SEO focuses on ranking in Google, AI search SEO prepares your website for the new way people are finding information.
How AI Search Differs from Traditional SEO
AI search engines work differently from traditional search engines:
- Citation over ranking — AI cites specific sources rather than listing blue links
- Answer synthesis — AI combines information from multiple sources into responses
- Entity understanding — AI understands topics, authors, and brands as entities
- Quality prioritisation — AI strongly prefers authoritative, expert content
- Structured data value — AI uses schema markup to understand context
Key AI Search Optimisation Strategies
1. Create Citation-Worthy Content
AI systems cite sources that provide specific, verifiable information:
- Use specific numbers and statistics (not "many companies" but "72% of companies")
- Write quotable passages that can stand alone
- Include expert quotes with attribution
- Provide original research and unique insights
2. Build E-E-A-T Signals
Demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness:
- Create detailed author bios with credentials
- Showcase case studies and client results
- Earn mentions from authoritative sources
- Maintain consistent brand information across the web
3. Implement Structured Data
Help AI understand your content with schema markup:
- Organisation schema for your brand
- Article schema for blog posts
- Person schema for authors
- FAQ schema for question-answer content
4. Optimise Technical Foundation
Ensure AI can access and understand your site:
- Fast page load speeds
- Mobile-friendly design
- Clean, semantic HTML
- Proper robots.txt configuration
- Consider adding llms.txt for AI crawlers
5. Build Brand Authority
Increase your brand's digital footprint:
- Maintain active LinkedIn company page
- Optimise GitHub or YouTube presence
- Earn press coverage and mentions
- Engage in industry discussions
Measure Your AI Search Performance
Use SearchScore to measure how well you're optimising for AI search:
- Check your AI visibility score
- Review category-specific scores
- Implement recommended improvements
- Re-score to track progress