AI Search Visibility Tracker
See what AI cites about you, across every engine.
Your competitors know what AI says about them. You don't. We ask ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity the questions your customers ask, and show you exactly where you're cited, where a competitor got named instead, and what AI said about you - rolled into one AI Visibility Score, with a ranked list of what to fix.
✓ Verified ChatGPT result: FileSeal went from 0 AI citations to #1 in ChatGPT, ahead of DocuSign →
How does AI citation tracking work?
AI citation tracking monitors whether AI search engines (ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity) recommend or cite your business when users ask category-relevant questions. SearchScore Tracker runs structured queries and tells you which engines named you, which ranked you, and which named competitors instead. Read the SAVI Report for the broader benchmark.
When a customer asks ChatGPT "who's the best at X?", they don't see ten links. They see three names. You're either one of them, or you're invisible. Traditional SEO tools don't track this. Most of your competitors aren't tracking it either. That changes for whoever notices first.
What you'll know that your competitors don't.
Whether AI is recommending you, at all.
We ask ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity the questions your customers ask. Every week (every day on Pro). You'll see exactly which engines name you, and which ones leave you out.
Who AI names instead of you.
When AI doesn't cite you, it names someone else. We surface exactly which competitors get recommended in your place, how often, and on which of the six engines, so you can see who's taking the answer you should be getting.
Exactly what AI said about you.
Being named isn't enough. We capture the sentence AI used and classify it positive, mixed or negative, so you know whether AI called you "the leading option" or "the cheap alternative that compromises on quality," not just whether your name came up.
Where you place when AI lists options.
When ChatGPT names three providers, it matters whether you're #1 or #3. We track your position in every AI answer. See yourself rise, or get pushed down, over time.
Your slice of the answers, ranked against rivals.
Across your buying-intent questions, see what share of all AI citations you own and where you rank against up to 5 tracked competitors, plus the exact pages AI pulls from to recommend them. Catch a rival's surge the week it happens, not the quarter after.
One brand-safe number that rolls it all up.
All of it rolls into a single 0 to 100 score, built only from the decision-stage questions that move revenue and weighted by sentiment, position, and whether AI cited your live site or its training memory. The one number to watch, and to move.
Not just the score, the ranked list of what to fix.
Every scan becomes a list of next moves, ordered by impact. Each shows the score lift it could earn ("+6"), the effort involved, and the evidence behind it. For fixes like llms.txt or Organization schema, we draft them for you. Specific to your data, never generic SEO advice. How the Action Centre works →
Whether AI cites your live site, or just remembers you.
We show what share of your citations come from AI reading your live pages versus its training memory, how many of the six engines cite you at all, and how often you land in a ranked list versus loose prose. The difference between durable visibility and a lucky mention. How Citation Trust works →
AI Search, SEO and CRO, tracked over time.
Your dashboard shows all three scores side by side, each with a tier label, trend line, and history chart. Watch them move week over week. See which discipline is holding you back, and which one's pulling ahead.
Guidance written for your data, not generic templates.
Each scan comes with a written commentary tailored to what we actually found on your site. Not a dashboard of numbers without context. Words like: "All three scores trending up. Your GEO climb is faster than your category benchmark, the schema and llms.txt fixes you deployed three weeks ago are doing what we expected."
Made a change? See the impact today.
Deployed an llms.txt file. Added schema. Rewrote your homepage. Don't wait a week to see if it worked. Force a fresh scan from your dashboard and see your scores update live.
Your real number, not an inflated one.
Register up to 4 trading names or acronyms so citations under any of them still count. Mark a citation that doesn't qualify as a false positive, correct a sentiment call, or flag a hallucination, and your score recomputes to your adjusted view while the cross-brand benchmark stays untouched.
The Tracker shows you what to fix and drafts the change. Want it done for you? The SearchScore Audit and Growth Service implements it end to end - and the Tracker measures the lift.
What you'll see in your dashboard.
One brand-safe AI Visibility Score at the top - built only from the decision-stage questions that move revenue, and weighted by sentiment, position and whether AI cited your live site or its training memory. Below it: your share of AI voice against competitors, a ranked list of next moves with the score lift each could earn, and a citation heatmap across all six engines coloured by sentiment. Open any citation for the AI's full response, where you ranked, and who got named instead.
Example dashboard view, based on the real product. Data fictional. Your actual scores depend on the questions you configure and how AI responds.
Shown: a Starter view (up to 25 questions, scanned weekly). Pro subscribers see up to 100 questions, scanned daily.
See exactly what each AI said.
Not just whether AI mentioned you. Exactly what it said, where you ranked, and which competitors got named in your place.
Example detail view, based on the real product. Data fictional.
Ready to see your own?
Three plans. First scan within two minutes of subscribing. Cancel anytime.
Choose your planHow this is different from what you already use.
Traditional SEO tools measure Google. SearchScore Tracker measures AI. Different questions, different answers. For the tool-by-tool detail against Otterly, Profound, Peec and the rest, see how SearchScore compares.
| What you'll see | SearchScore Tracker | Semrush, Ahrefs, etc. |
|---|---|---|
| Citations in all 6 engines | ✓ Continuously tracked | Not measured |
| Who AI names instead of you | ✓ Up to 5 tracked | No |
| AI sentiment (positive / mixed / negative) | ✓ Per citation | No |
| Position when AI lists options | ✓ Per AI engine | Only on Google |
| Live-source vs training-memory citations | ✓ Per citation | No |
| A single brand-safe AI visibility score | ✓ One score, 0–100 | No |
| Ranked fixes with predicted score impact | ✓ Action Centre | No |
| Three-discipline scores tracked over time | ✓ AI Search · SEO · CRO | SEO only |
| Plain-English insights with each scan | ✓ Tailored to your data | No |
| Google organic rankings | Not the focus | ✓ Their main job |
| Backlink analysis | Not included | ✓ Their main job |
| Continuous AI behaviour tracking | ✓ Regular · daily on Pro | Doesn't apply |
SearchScore Tracker is built for one job: AI citations. We're not replacing your SEO stack. We're filling the gap it leaves.
What lands in your inbox every week.
Example digest. Exact content depends on your scans:
- Headline: Citation rate up 12% this week. Cited in 7 of 10 tracked questions, up from 6 last week.
- New citations: #2 in ChatGPT for "best document signing alternative" (positive). #1 in Perplexity for "secure PDF signing UK" (positive). #3 in Gemini for "DocuSign competitors 2026" (positive).
- Worth a look: Cited #6 in ChatGPT for "cheapest e-sign for freelancers", sentiment negative. AI called you "premium-priced, may not suit budget users."
- Where you got beaten: Missed in 3 questions about "e-signature for small business". All went to competitors. PandaDoc cited in all three.
Sample content above. Your actual digest reflects scans against the questions you configured.
How it works.
Subscribe and we run your first scan.
Add your domain, choose a plan, and your first scan kicks off immediately. Dashboard live within two minutes of subscribing.
We write the questions your customers actually ask.
Real category questions like "Who's the best emergency plumber in Bristol?" or "What's the best DocuSign alternative for small business?" You can edit, replace, or add your own. Plus up to 5 competitors to track.
Every week, we tell you what changed.
A digest in your inbox. Dashboard refreshed regularly (or daily on Pro). When things move materially, an alert email between digests.
Questions buyers ask before subscribing.
Short, specific answers. If your question isn't here, the methodology page goes deeper.
What is AI citation tracking?
Which AI engines does the Tracker check?
Does the Tracker tell you if AI is talking positively or negatively about your brand?
Can the Tracker show what position you rank at when AI lists options?
What is the AI Visibility Score?
Does the Tracker tell me what to fix, or just track?
How is this different from Google Search Console?
How often do scans run?
Can the Tracker catch citations under trading names or acronyms?
Does the Tracker track SEO and CRO too, or just AI citations?
Can I force a rescan to see the impact of changes I made?
Are the insights AI-generated or just templated?
Choose your plan.
The first scan runs immediately. Dashboard live within two minutes.
For solo operators and small teams tracking the basics.
- 25 questions tracked
- 6 AI models (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Weekly scans
- Up to 5 competitors
- Digest + alert emails
For brands and agencies that need to catch changes fast.
- 100 questions tracked
- 6 AI models (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity)
- Daily scans
- Up to 5 competitors
- Digest + alert emails
Catch a competitor surge or AI sentiment shift the day it happens, not seven days later.
For multi-site brands, agencies, and platforms at scale.
- 200+ questions tracked
- Additional AI models
- Daily scans
- Up to 10 competitors
- Multi-site dashboard
- Dedicated account manager
Switch between Starter and Pro anytime. Upgrades take effect immediately. Downgrades take effect at the next billing cycle.
Your details.
Why AI citation tracking matters in 2026.
The shift is already happening. In 2024, most buyers researched B2B purchases by Googling, comparing five tabs, and reading reviews. By the end of 2025, a growing share started asking ChatGPT, Claude, Gemini, Perplexity, Grok or DeepSeek instead, and acted on the names those engines surfaced first. The shortlist isn't ten blue links any more. It's three names in a generated paragraph. You're either named or you're invisible.
Traditional SEO tools don't catch this. Semrush and Ahrefs measure Google's ten-blue-links index brilliantly. They always have. But they don't query ChatGPT. They don't classify whether Claude's mention of your brand was positive or negative. They don't tell you that Perplexity ranked you third behind two competitors you didn't even know were competing. The category is new, the signals are different, and the existing tools weren't built to read them.
What an AI engine says about your business now shapes the decisions of buyers who never visit your website at all. A negative sentiment citation in ChatGPT, something like "X is reliable but premium-priced and may not suit budget users", quietly disqualifies you from every budget-conscious buyer asking that engine for recommendations. You'll never see those buyers in your analytics. They never clicked.
SearchScore Tracker exists for this specific gap. Scans across six engines (ChatGPT, Claude, Gemini, DeepSeek, Grok, Perplexity). Citation-level sentiment classification. Position tracking. Competitor monitoring. Brand-alias matching so you catch citations under acronyms and trading names. False-positive marking so the dashboard shows your real score, not an inflated one. None of it replaces SEO. All of it answers a question SEO tools can't.
The businesses paying attention to AI citations now will own the answers AI generates for years to come. The ones who wait will spend the next three years trying to claw back ground they didn't notice was lost. Start tracking before your competitors do.