SearchScore vs Otterly

Otterly vs SearchScore: monitor mentions or score the whole picture?

Otterly (OtterlyAI) tracks daily brand mentions across AI platforms like ChatGPT. SearchScore scores your AI search visibility, your SEO, and your conversion rate in one free audit, then ships the fixes.

RH Reviewed by Ronnie Huss, founder of SearchScore · Updated 3 June 2026

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AI Search · SEO · CRO scored No email for the diagnosis 30-day score guarantee

Feature breakdown

SearchScore vs Otterly, compared.

Both tools help you understand AI search. Otterly focuses on monitoring daily mentions. SearchScore scores three disciplines and fixes what is broken.

What you get	SearchScore	Otterly
What it measures	AI Search + SEO + Conversion (CRO)	AI search brand mentions
Free tier	Full audit free, no email	Requires account sign-up
SEO scoring	Yes – across 8 categories	Not covered
Conversion / CRO scoring	Yes – 38 signals	Not covered
AI engines tracked	ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek on every plan	ChatGPT, Perplexity, Gemini + others (details limited in public sources)
Citation sentiment	Yes, per citation	Brand mention tracking with daily updates
Public benchmark	1,000,000+ sites · public leaderboard	None public
API access	Not currently offered	API + Claude Skill
Entry price	~$25/mo · all 6 engines · cancel anytime	Lite $29/mo · Standard $189/mo · Premium $489/mo
Done-for-you implementation	Fixed-price Audit + Growth Service	Monitoring only
Founded	2025, London UK	2024, Austria
Score-improvement guarantee	30-day score guarantee	Not advertised

Otterly gates engines and volume by tier; SearchScore includes all six engines on every plan, with no per-engine add-ons.

Otterly's published pricing was checked directly on otterly.ai on 10 August 2026: Lite $29/mo, Standard $189/mo, Premium $489/mo, Enterprise on application. Engine coverage and feature detail are from Otterly's own site and third-party comparisons. SearchScore and Otterly are not affiliated. Figures change, so we date this page and review it. Spot something out of date? Tell us and we will fix it.

The gap

Knowing you are mentioned is step one. Knowing it converts is the goal.

Otterly does a solid job of daily brand mention tracking. But knowing ChatGPT mentioned you today does not tell you whether your site ranks on Google or whether visitors who arrive actually buy. SearchScore covers all three. See the full methodology.

GEO Score · AI search SEO Score · rankings CRO Score · conversion

SearchScore

The full diagnosis

AI Search Score – are AI engines recommending you
SEO Score – can Google find, read and rank you
CRO Score – are visitors converting once they arrive
250+ signals benchmarked against 1,000,000+ sites
Done-for-you fixes with a 30-day guarantee

Otterly

Daily mention monitoring

Tracks brand mentions across AI platforms daily
API and Claude Skill for natural-language queries
Trusted by 30,000+ SEO and marketing experts
Focus on GEO and AI search analytics
No SEO or conversion scoring

When Otterly is the right call

No tool does everything. Here is where Otterly leads.

Choose Otterly if you want…

A dedicated AI search monitoring tool from an established team (founded 2024, 11-50 employees).
A Claude Skill that lets you chat with your AI search data using natural language.
Daily brand mention updates to track trends over time.
A pure monitoring play without the audit and consultancy layer.

If you also need SEO and conversion scoring, plus someone to fix what is broken, that is where SearchScore fits.

Verified results

A ChatGPT result you can check right now.

Otterly shows you mention data in a dashboard. SearchScore gives you something you can verify independently: FileSeal went from zero AI citations to ChatGPT's number-one recommendation for UK secure-document services, ahead of DocuSign. They ran the free audit and shipped the fix list themselves. Open ChatGPT and ask.

Read the verified case study → See the verified ChatGPT result →

HOW WE COMPARED

Otterly's pricing on this page was checked directly on otterly.ai on 10 August 2026. The feature comparison also draws on Otterly's LinkedIn page and other public information from June 2026, which is older and may have moved. Where Otterly leads (API, Claude Skill, daily monitoring, established team) we say so. Otterly's pricing is not publicly listed, so we note that rather than guess. Figures change, so we date this page and review it regularly. Spot something out of date? Tell us and we will fix it.

30-day score guarantee

We guarantee your GEO, SEO and CRO scores all improve within 30 days, or we work for free until they do.

Common questions

SearchScore vs Otterly, answered.

Do I need to sign up to get my AI visibility score?

Not with SearchScore. Enter any URL and get your AI Search Score, SEO Score and CRO Score free, no email. Otterly requires an account to access its dashboard.

Who is Otterly built for?

Otterly (OtterlyAI) is an AI search monitoring tool founded in 2024 in Austria. It targets SEO and marketing teams who want daily brand mention tracking across AI platforms. According to its LinkedIn page, it is used by 30,000+ professionals.

Which AI engines does each tool cover?

Both track major AI platforms including ChatGPT and Gemini. SearchScore also includes Claude, Grok and DeepSeek on every plan. Otterly's exact engine list was not available from public sources at the time of writing.

Can Otterly audit my SEO and conversion rate?

No. Otterly focuses on AI search monitoring. If you want to know whether Google ranks you and whether visitors convert, SearchScore scores all three in one scan: AI visibility, SEO and CRO across 250+ signals.

Does Otterly have an API?

Yes. Otterly offers an API and a Claude Skill that lets you chat with your AI search data using natural language. SearchScore does not currently offer an API; citation data lives in the Tracker dashboard and the reports.

Our full price ladder

The ladder does not stop at Pro.

Comparison pages tend to quote our entry price and leave it there. The Tracker runs from £20 a month on Starter up to £499 a month on Enterprise, so you can weigh SearchScore against Otterly at the tier you would actually buy.

Starter

£20/mo

about $25 a month

25 questions, 6 AI engines, weekly scans, up to 5 competitors.

Pro

£79/mo

about $99 a month

50 questions, each asked twice. Up to 10 competitors.

Scale

£199/mo

about $249 a month

100 questions, each asked twice. Up to 15 competitors, Search Console seeding, rescan on demand every hour.

Enterprise

£499/mo

about $625 a month

100 questions, each asked three times. Up to 20 competitors, Watchlist and Rival Intelligence included, named point of contact.

Billed in GBP. USD figures are display conversions. Every tier scans weekly across all six engines. Full plan detail and the currency toggle are on the pricing page.

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AI Search, SEO and CRO, scored and benchmarked. Free. Then decide if you want the Tracker or the done-for-you work.

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