SearchScore vs UltraScout AI

SearchScore vs UltraScout

Looking for an UltraScout alternative? See all three scores first.

UltraScout AI tracks how AI sees you. SearchScore scores your AI search visibility, your SEO, and whether visitors actually convert – in one audit. Free, no email for the diagnosis.

RH Reviewed by Ronnie Huss, founder of SearchScore  ·  Updated 25 July 2026
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AI Search · SEO · CRO scored No email for the diagnosis 1,000,000+ sites benchmarked
The short version

UltraScout AI and SearchScore both track your brand in ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek. The difference: UltraScout measures AI visibility only and gives you content to publish yourself. SearchScore scores three disciplines – AI search, SEO and conversion – gives the full diagnosis free with no email, backs the work with a 30-day score-improvement guarantee, and can implement the fixes for you. UltraScout tracks more AI platforms and generates content; SearchScore covers the part that turns visibility into customers.

What is SearchScore?

An AI search visibility checker, citation tracker and optimisation consultancy. It scores AI Search, SEO and conversion across 250+ signals and can implement the fixes for you.

What is UltraScout AI?

A London-based GEO/AEO platform and agency that tracks and improves how your brand appears in AI assistants, and generates AI-optimised content.

At a glance

SearchScore vs UltraScout AI, side by side.

Both are London-based AI visibility companies. Here is where they actually differ – kept honest, including where UltraScout leads.

What you getSearchScoreUltraScout AI
Disciplines scoredAI Search · SEO · Conversion (CRO)AI visibility only (GEO, AEO, voice)
Full diagnosis without an emailYes – all three scores freeFree checker is gated behind a flow
AI engines trackedChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek on every planUp to 6 (+ add-ons), but Claude only from £449/mo
Citation sentimentYes, per citationShare-of-voice metrics
Conversion / CRO scoringYes – 30+ signalsNot covered
Verifiable client proofLive ChatGPT result (FileSeal #1, above DocuSign)"Based on client campaign data"
Published measurement gradeYes, per tier, against the IAB criteria see the gradingNot published
Public benchmark1,000,000+ sites · public leaderboard · Wikidata metricNone public
Entry price for tracking~$25/mo · 25 questions × 6 engines weekly · cancel anytime£49/mo · ChatGPT only · 10 prompts · 6-month minimum
Done-for-you implementationFixed-price Audit + Growth ServiceSeparate SME packages from £495/mo
Money-back guaranteeScores improve in 30 days or we work free"30-day results guarantee"
Auto-generates contentNo – we ship the work insteadYes, from Starter up
Multi-brand agency dashboardsNot currently offeredYes – up to 30 brands

Pricing and features reflect each company's published plans as of July 2026. UltraScout figures are from ultrascout.ai. We keep this current.

The difference that matters

Being found by AI is half the job. Getting chosen is the other half.

UltraScout helps AI mention you. It stops there. SearchScore measures whether the people AI sends actually become customers – because visibility you can't convert doesn't pay the bills. Learn more in our GEO vs SEO guide and see our full methodology.

GEO Score · AI search SEO Score · rankings CRO Score · conversion
SearchScore

Three problems, one diagnosis

  • AI Search Score – are ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek recommending you
  • SEO Score – can Google find, read and rank you
  • CRO Score – are visitors converting once they arrive
  • 250+ signals in one scan, one number that moves
  • Benchmarked live against 1,000,000+ sites
UltraScout AI

AI visibility, on its own

  • Tracks AI share of voice across several platforms
  • Flags where competitors are cited and you are not
  • Generates GEO content for you to publish
  • No SEO scoring built in
  • No conversion measurement at all

Proof you can check yourself

A live result beats a footnote. Here's ours.

UltraScout's headline numbers – a 94% success rate, a 12x visibility increase – carry a footnote: "based on client campaign data." You can't open that and see it for yourself.

Ours you can. FileSeal went from zero AI citations to ChatGPT's number-one recommendation for UK secure-document services, ahead of DocuSign – a company a hundred times their size. They ran the same free audit you can, then shipped the fix list.

Read the verified case study →
Verified ChatGPT result
1
FileSeal
Best for secure document collection + delivery
2
DocuSign
Best for enterprise-grade agreements
3
Signable
Best value UK-based e-sign provider

ChatGPT, asked cold. No mention of FileSeal in the prompt. See the conversation →

Pricing compared

What each one costs, like for like.

Different jobs sit at different prices, so we've matched comparable tiers rather than headline numbers. Every figure is from each company's published plans.

If you want…SearchScoreUltraScout AI
Entry-level AI trackingTracker from ~$25/mo · 25 questions × 6 engines weekly · cancel anytimeLite £49/mo · ChatGPT only · 10 prompts · 6-month minimum
Serious AI trackingTracker Pro ~£79/mo · 50 questions, each asked twice × 6 engines weeklySME £699/mo · 4 platforms · 100 prompts
The top of each ladderTracker Scale £199/mo and Tracker Enterprise £499/mo · 100 questions × 6 engines weekly, asked twice on Scale and three times on Enterprise · up to 20 competitorsProfessional £449/mo and SME £699/mo · 4 platforms and 100 prompts on SME
Done-for-you, starting outAI Visibility Audit from £1,500 · all 3 disciplines · guaranteedAI Starter £495 first 3 months, then £795/mo · AI only
Ongoing managed serviceGrowth Service from £750/mo · all 3 + weekly trackingAI Accelerate £1,995/mo · AI only

The SearchScore Audit is a fixed one-off; UltraScout's done-for-you packages are monthly. We've placed them by the job they do, not by billing model. Compare on what each covers – UltraScout's price is for AI visibility alone; SearchScore's covers AI search, SEO and conversion together.

See everything before you pay anything

No email for the diagnosis. No six-month lock-in.

UltraScout's free CiteTrust checker shows a single readiness score and routes you into a flow. Its cheapest paid plan is £49 a month for ChatGPT only, on a six-month minimum.

SearchScore shows your full diagnosis – AI Search, SEO and CRO Scores, the category breakdown and what's broken – for free, with no email. When you want ongoing tracking across all six engines, the Tracker starts at about $25 a month and you can cancel anytime.

Get my free scores → See Tracker plans

Switching from UltraScout

Moving across takes about two minutes.

If you're already tracking AI visibility with UltraScout, you lose nothing by switching – and you gain SEO and conversion in the same view.

How it works

Three steps

  • Run the free audit to baseline all three scores – no email, 60 seconds
  • Start the Tracker and keep watching the same six engines, plus sentiment and position
  • Add up to five competitors and your trading names, and your first scan runs in about two minutes
What changes

What you keep, what you add

  • Keep: ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek citation tracking
  • Add: SEO and conversion scoring in the same dashboard
  • Add: a verifiable, benchmarked score and a 30-day score-improvement guarantee
  • Drop: the six-month commitment – cancel anytime

Being fair

When UltraScout is the better pick.

No tool wins on everything, and pretending otherwise helps no one. Choose UltraScout if these matter more to you than conversion and a free, verifiable diagnosis:

Pick UltraScout if you want…

  • Copilot or voice-assistant coverage without an Enterprise plan – SearchScore already tracks Grok and DeepSeek on every tier.
  • Content generated automatically inside the tool, ready for you to publish.
  • An agency dashboard managing many client brands with co-branded reports.

If instead you want to know whether your site converts, see your scores free before deciding, and have the fixes shipped for you with a guarantee – that's SearchScore.

New in the Tracker

Client reports without the caveat.

If you are weighing UltraScout you are probably reporting to clients, not just to yourself. That changes what matters: the awkward part of AI visibility reporting is not producing a chart, it is being asked where the number came from and having a straight answer. Two July 2026 changes are about handing over a report you can stand behind.

  • The brand-defence question never pads the number. Questions containing the client's own brand name are excluded from the headline citation rate and the competitor table, because an engine repeating a brand back is not evidence of anything. The exclusion is now explained in print on the report, so the client reads the reasoning at the same time as the figure rather than emailing you about it.
  • Every correction leaves a trail. Mark a cell as not really cited, a hallucination or wrong sentiment and the scores follow, but the mark itself is listed under the heatmap with its note and a one-click undo. When a client asks why this month looks different, the answer is on the page.

Coverage is the same on every tier: six engines, with 5 tracked questions on Founders, 25 on Starter and 50 on Pro, every Pro question asked twice.

HOW WE COMPARED

This comparison is based on each company's publicly available plans, pricing and product pages as of July 2026. SearchScore and UltraScout AI are not affiliated. Where UltraScout leads – platform count, content generation, multi-brand dashboards – we say so. Figures change, so we date this page and review it regularly. Spot something out of date? Tell us and we'll fix it.

30-day score guarantee

We guarantee your GEO, SEO and CRO scores all improve within 30 days, or we work for free until they do.

Common questions

UltraScout alternative, answered.

Is there a free UltraScout alternative?

Yes. SearchScore gives you a full diagnosis free with no email: your AI Search Score, SEO Score and CRO Score, the category breakdown, and a list of what's broken. UltraScout's free CiteTrust checker shows a citation-readiness score only and asks you to continue through a flow. SearchScore's paid Tracker starts at about $25 a month.

Does SearchScore track Claude like UltraScout?

Yes – and on every plan. SearchScore Tracker checks ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek from the entry plan at about $25 a month. UltraScout includes Claude only from its Professional plan at £449 a month and up.

Does SearchScore generate content the way UltraScout does?

No, and that's deliberate. UltraScout auto-generates GEO content for you to publish yourself. SearchScore takes a different route: the audit tells you exactly what to fix, and the done-for-you Audit and Growth Service ship the work for you. You get the finished result, not a batch of generated pages to manage.

What does SearchScore measure that UltraScout doesn't?

Conversion. UltraScout covers AI visibility only – GEO, AEO and voice search. SearchScore scores three disciplines in one audit: AI Search visibility, SEO, and conversion rate optimisation, across 250+ signals, benchmarked against 1,000,000+ sites. Being found by AI doesn't pay you anything until those visitors convert.

Is SearchScore cheaper than UltraScout?

For tracking, yes. SearchScore Tracker starts at about $25 a month and tracks 25 questions across all six AI engines every week – 150 checks a week – with sentiment and competitor monitoring, and you can cancel anytime. Pro steps up to 50 questions, each asked twice. UltraScout's entry plan is £49 a month for ChatGPT only with 10 prompts, on a six-month minimum. SearchScore also offers fixed-price done-for-you implementation, which UltraScout's platform doesn't.

Our full price ladder

The ladder does not stop at Pro.

Comparison pages tend to quote our entry price and leave it there. The Tracker runs from £20 a month on Starter up to £499 a month on Enterprise, so you can weigh SearchScore against UltraScout AI at the tier you would actually buy.

Starter
£20/mo
about $25 a month

25 questions, 6 AI engines, weekly scans, up to 5 competitors.

Pro
£79/mo
about $99 a month

50 questions, each asked twice. Up to 10 competitors.

Scale
£199/mo
about $249 a month

100 questions, each asked twice. Up to 15 competitors, Search Console seeding, rescan on demand every hour.

Enterprise
£499/mo
about $625 a month

100 questions, each asked three times. Up to 20 competitors, Watchlist and Rival Intelligence included, named point of contact.

Billed in GBP. USD figures are display conversions. Every tier scans weekly across all six engines. Full plan detail and the currency toggle are on the pricing page.

See where you stand in 60 seconds.

All three scores, the full breakdown, and what's broken. Free, no email. Then decide if you want the Tracker or the done-for-you work.

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